Pinterest Marketing Trends to Watch in 2022
Pinterest has proven to be a powerful platform for marketers looking to reach their target audiences in a visually compelling and engaging way. As we approach 2022, it’s important for businesses to stay ahead of the game by keeping up with the latest Pinterest marketing trends. Here are some trends to watch for in the coming year:
1. Video Pins will continue to dominate: With the growing popularity of video content across social media platforms, it’s no surprise that video Pins will continue to be a dominant trend in 2022. According to Pinterest, video Pins are four times more memorable than static Pins, making them a highly effective way for brands to capture the attention of their audience. As such, businesses should invest in creating high-quality, engaging video content to drive engagement and conversions on the platform.
2. Increased focus on sustainability and ethical shopping: As consumers become more conscious of the environmental and social impact of their purchases, there will be a greater emphasis on sustainable and ethical shopping trends on Pinterest. Brands that promote eco-friendly products, practices, and initiatives will likely see increased engagement and interest from a growing segment of socially and environmentally conscious pinners.
3. Diversity and inclusion will take center stage: With an increasing focus on diversity and inclusion across all industries, Pinterest marketing efforts will also need to reflect these values. Brands that showcase diversity in their content, products, and messaging will likely resonate with a wider audience and build stronger connections with pinners.
4. Shopping experiences will become more immersive: In 2022, we can expect to see an increase in immersive shopping experiences on Pinterest. With features like Shopping Ads and the ability to shop directly from Pins, businesses will have the opportunity to create more seamless and integrated shopping experiences for their customers.
5. Personalization will be key: As Pinterest continues to expand its AI capabilities, personalized recommendations and content will become increasingly important for marketers. By leveraging data and insights, businesses can create hyper-targeted campaigns and content that resonate with their specific audience segments.
6. Growth of niche communities and micro-influencers: In 2022, we can expect to see the growth of niche communities on Pinterest, as pinners seek out more specialized content and products. This trend presents an opportunity for brands to collaborate with micro-influencers who have a strong and engaged following within these niche communities.
Overall, Pinterest marketing in 2022 will be all about creating highly visual, engaging, and personalized experiences for pinners. By staying on top of these trends and adapting your marketing strategy accordingly, you can position your business for success on this increasingly influential platform.
